How to Read a Rolex Datejust Reference Number
Decode any Rolex Datejust reference number: what each digit means for model, bezel and metal, where to find it, and how dial codes work, with examples.
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Rolex Watch Today
How does selling a Rolex to Chrono Group work?
Selling a Rolex to Chrono Group in London works in four steps: send the model, reference, condition and set contents through the form; receive a free, non-binding valuation within 24 hours; bring the watch to the Birchin Lane showroom or send it by insured tracked collection; and receive payment by bank transfer on the same day it passes final inspection. We buy every modern Rolex line outright, including the Datejust, Daytona, Submariner and GMT-Master II, with or without box and papers. A full set raises the offer. Selling a different brand? See sell a watch.
Fill out the form
Valuation and Approval
Shipping and Inspection
Same Day Payment
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How much is my Rolex worth?
Four details shape the figure: the model and reference number, the production year, the condition of the case, bracelet and movement, and whether the original Rolex box, warranty card and papers are still with it. Discontinued references and sought-after dials, such as the Daytona 116500LN or the GMT-Master II Pepsi, can command more than their original retail price, while a full set lifts the value of any Rolex.
Complete the valuation form with the model, year and condition and a free, non-binding quote follows within 24 hours. Our Rolex specialists track the market daily, so the quote reflects what your reference is trading at now rather than a fixed rate. If you would rather have the watch looked at in front of you, request an appointment and we will value it while you wait.
Where to sell a Rolex in London
Our showroom is at Birchin Court, 20 Birchin Lane, London EC3V 9DU, a short walk from Bank and Monument. We are open Monday to Friday, 10:00am to 6:00pm; Saturday, 11:00am to 4:00pm. Appointments are recommended for valuations and can be booked at chrono-group.com/request-an-appointment/, by phone on 020 7867 3801, or over WhatsApp.
If coming into the City is awkward, our logistics partners collect the watch from you instead. You receive a tracking number to follow the shipment, and the watch stays fully insured in transit and in storage.
How selling your Rolex works
- Fill out the form. Send the model, reference, year, general condition and whether you still hold the box, warranty card and papers. Photographs help, and the form accepts up to ten.
- Receive your valuation. Our Rolex specialists assess the details and come back within 24 hours with a free quote that carries no obligation.
- Send the watch or bring it in. Post it to the Birchin Lane showroom using our insured collection service, or hand it over in person. Our certified watchmakers then run a detailed authenticity and condition check, including a search of The Watch Register.
- Get paid the same day. Once the watch has been received and passed final approval at our head office, payment is released by bank transfer that day.
Which Rolex models we buy
We buy every modern Rolex line and most vintage references, including the Datejust, Daytona, Submariner, GMT-Master II, Sky-Dweller, Day-Date, Yacht-Master, Oyster Perpetual, Sea-Dweller, Deepsea, Explorer, Air-King, Milgauss and Land-Dweller, in steel, two-tone, gold and platinum.
Not sure which reference you have? Send the model and the reference number engraved between the lugs at 12 o’clock through the form and we will confirm before you go any further.
After your Rolex arrives
Arrival is registered and confirmed to you straight away. Our certified watchmakers then carry out a full authenticity and condition check, covering the movement, case, bracelet, serial and reference numbers and paperwork, in a way that cannot damage the piece.
The offer follows by email or telephone. Accept it and payment is arranged the same day; decline it and the watch is returned to you, fully insured. Nothing is agreed before you say so.
best Price guarantee
When you choose to sell your luxury watch with Chrono Group, we prioritize offering you the best price possible. Our team of experienced watch experts closely monitor market trends to ensure that our prices remain competitive and up-to-date. We believe in providing a fair and transparent selling experience, allowing you to confidently sell your watch for its true value.
same day payments
We understand that prompt payment is important to you. That’s why, upon final approval of your watch, we guarantee same day payments*. Once we have received and authenticated your watch, our streamlined process ensures that you receive your payment without delay. Selling your luxury watch has never been easier or faster. *After the watch has been received and gone through final approval at our head office
Part exchange options
In addition to selling your watch, we also offer a convenient part exchange option. If you’re looking to upgrade your watch without the hassle of selling it privately, part exchange is an excellent choice. You can trade in your current watch from our collection and put its value towards a new timepiece. Experience a seamless transition and explore our exceptional selection of luxury watches.
Frequently Asked Questions
Selling Your Rolex
Where can I sell my Rolex in London?
Chrono Group buys Rolex watches at its showroom in Birchin Court, 20 Birchin Lane, London EC3V 9DU, open Monday to Friday, 10:00am to 6:00pm; Saturday, 11:00am to 4:00pm. Bring the watch in by appointment or request insured collection instead. Valuations are free, and payment is issued the same day the watch is approved.
How do I sell my Rolex to Chrono Group?
Complete the sell my Rolex form with the model, reference, year, condition and whether you have the box and papers. Our specialists provide a free, non-binding valuation within 24 hours. If you accept, bring the watch to Birchin Lane or send it by insured tracked collection, and payment follows by bank transfer the same day it passes final inspection.
How much can I sell my Rolex for?
The figure depends on the model and reference, the production year, condition and whether the original box, warranty card and papers are present. Sought-after references such as the Daytona, Submariner and GMT-Master II often sell for more than their original retail price. Send the details through the form and a current market quote comes back within 24 hours.
Can I sell my Rolex without box and papers?
Yes. Chrono Group buys Rolex watches without the original box, warranty card or papers. A full set raises the offer, so list everything you hold, but the watch is valued on its authenticity, reference and condition.
Can I sell a broken or damaged Rolex?
Yes. We buy Rolex watches in all conditions, including pieces that are not running or need a service, polish or new parts. Our watchmakers assess the condition and the offer reflects the work needed.
How quickly will I be paid for my Rolex?
Payment goes out by bank transfer on the day your Rolex completes final approval at our head office. Once the watch has been received and authenticated there is no further wait.
Which Rolex models does Chrono Group buy?
Every modern Rolex line and most vintage references: Datejust, Daytona, Submariner, GMT-Master II, Sky-Dweller, Day-Date, Yacht-Master, Oyster Perpetual, Sea-Dweller, Deepsea, Explorer, Air-King, Milgauss and Land-Dweller, in steel, two-tone, gold and platinum.
How is my Rolex kept secure during the sale?
Our logistics partners collect the watch and issue a tracking number so you can follow it at every stage. The watch is fully insured in transit and while it is stored with us, and every Rolex is checked against The Watch Register on arrival.
Is the Rolex valuation free and obligation-free?
Yes. The quote costs nothing and there is no obligation to proceed. If you decline the offer after the watch has been inspected, it is returned to you at no charge.
Can I part exchange my Rolex instead of selling it?
Yes. The agreed value of your Rolex can go towards any watch from our collection, including another Rolex, Patek Philippe, Audemars Piguet, Cartier or Richard Mille. Part exchange is subject to final approval once the watch has been received and assessed at our head office.
Buy-Back Guarantee
Please note that our buy-back guarantee is available to all customers who have purchased a watch from us. Regardless of the reason for return, you can sell your watch back to us, and we will provide a valuation based on current market prices. We adhere to all relevant UK laws and maintain terms and conditions that protect both parties involved.
Sell Your Luxury Watch Today
When it comes to selling your luxury watch, choose Chrono Group for a seamless and trustworthy experience. Our commitment to fair prices, same day payments*, and exceptional customer service sets us apart as a leading watch buyer. Take the first step toward selling your luxury watch by requesting a free valuation today. Discover why countless watch enthusiasts trust Chrono Group for their selling needs. Not selling a Rolex? We also buy and sell TAG Heuer and Richard Mille watches in London.
Learn more about buying & selling Rolex watches
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