Reliable Service
Competitive Prices
Fast Turnaround
Reliable Service
Competitive Prices
Fast Turnaround
DISCOVER CHRONO GROUPS LATEST DROPS
Own the Latest Timepieces First
£58,000.00
- Box
- Warranty
- Papers
- 2023

UK Wide Delivery

12 month warranty

best Price guarantee
5* Trustpilot reviews
partnered with zing cover
In-House Repairs Expert
same day payments
Fast appraisal
Fully insured & tracked delivery
quick turnaround
Trusted watch retailer
Authenticity guarantee

Choose Chrono Group as your luxury watch dealer
When it comes to luxury watch dealers in London, Chrono Group is your destination. With our commitment to authenticity, quality, and exceptional service, we strive to provide a unique experience for watch enthusiasts and collectors alike. Browse our collection, contact our knowledgeable team, and indulge in the world of luxury timepieces with Chrono Group.
SHOP OUR WATCH
COLLECTION
Sell/exchange
a watch
SOURCE your
WATCH

We’re proud to be a Regional Partner of Watford FC for the 2024/25 season. This partnership reflects our shared values of teamwork, dedication, and community spirit. As we support the club both on and off the pitch, we’re excited to strengthen our local ties and be part of the journey with the Hornets throughout the season.
The chrono Group
Luxury Watch Dealers
Welcome to Chrono Group, your destination for luxury watches in London. As expert luxury watch dealers, we offer an exquisite collection of timepieces, including both new and pre-owned watches from renowned brands such as Rolex, Patek Philippe, Cartier, Richard Mille and Audemars Piguet. With our careful curation process, we source these exceptional timepieces from hand-picked suppliers located around the globe, ensuring that you have access to a fine selection of luxury watches.
Authenticity and Quality are Our Top Priorities
At Chrono Group, we prioritise authenticity and quality. Every watch that enters our inventory undergoes a meticulous inspection by our team of experts to ensure it meets our standards. We understand that when you invest in a luxury watch, you expect the best. That’s why we stand behind the authenticity of our watches, providing you with peace of mind.
Comprehensive Guarantee and Warranty
To enhance your confidence in our products, we offer a comprehensive guarantee on all the timepieces sold through us. We want you to be satisfied with your purchase, and our 12-month warranty ensures that any unforeseen issues are promptly addressed. As a trusted retailer, we strive to provide an exceptional buying experience, delivering excellent customer service and support.
In-House Watch Repair Specialists
In addition to our role as luxury watch dealers, we have a team of skilled in-house watch repair specialists. Our experts possess the technical expertise and knowledge required to handle any maintenance or repair needs your luxury watch may require. Whether it’s a battery replacement or a complete overhaul, you can trust our professionals to handle your timepiece with care and precision.
Insured UK Wide Shipping
We understand the importance of a safe and reliable shipping process when it comes to delivering your treasured timepiece. That’s why we offer insured UK-wide shipping, ensuring that your luxury watch arrives securely at your doorstep. We take every precaution to protect your investment during transit, so you can enjoy the excitement of receiving your watch with peace of mind.
Explore our Luxury Watch Collection
We invite you to explore our collection of luxury watches, where you’ll find a range of styles, complications, and designs. Whether you’re seeking a Rolex, a Patek Philippe, Cartier, Richard Mille and Audemars Piguet, we have the perfect timepiece to suit your taste and style.
The chrono Group
Luxury Watch Dealers
Welcome to Chrono Group, your destination for luxury watches in London. As expert luxury watch dealers, we offer an exquisite collection of timepieces, including both new and pre-owned watches from renowned brands such as Rolex, Patek Phillippe, Cartier, Richard Mille and Audemars Piguet. With our careful curation process, we source these exceptional timepieces from hand-picked suppliers located around the globe, ensuring that you have access to a fine selection of luxury watches.
Authenticity and Quality are Our Top Priorities
At Chrono Group, we prioritise authenticity and quality. Every watch that enters our inventory undergoes a meticulous inspection by our team of experts to ensure it meets our standards. We understand that when you invest in a luxury watch, you expect the best. That’s why we stand behind the authenticity of our watches, providing you with peace of mind.
Comprehensive Guarantee and Warranty
To enhance your confidence in our products, we offer a comprehensive guarantee on all the timepieces sold through us. We want you to be satisfied with your purchase, and our 12-month warranty ensures that any unforeseen issues are promptly addressed. As a trusted retailer, we strive to provide an exceptional buying experience, delivering excellent customer service and support.
In-House Watch Repair Specialists
In addition to our role as luxury watch dealers, we have a team of skilled in-house watch repair specialists. Our experts possess the technical expertise and knowledge required to handle any maintenance or repair needs your luxury watch may require. Whether it’s a battery replacement or a complete overhaul, you can trust our professionals to handle your timepiece with care and precision.
Insured UK Wide Shipping
We understand the importance of a safe and reliable shipping process when it comes to delivering your treasured timepiece. That’s why we offer insured UK-wide shipping, ensuring that your luxury watch arrives securely at your doorstep. We take every precaution to protect your investment during transit, so you can enjoy the excitement of receiving your watch with peace of mind.
Explore our Luxury Watch Collection
We invite you to explore our collection of luxury watches, where you’ll find a range of styles, complications, and designs. Whether you’re seeking a Rolex, a Patek Philippe, Cartier, Richard Mille and Audemars Piguet, we have the perfect timepiece to suit your taste and style.
EXCELLENT

Based on 100+ reviews
Brian Eastwood2025-07-30Trustindex verifies that the original source of the review is Google. First Rolex watch start of a collection Brandon absolutely fantastic very helpfull and very patient Put me at ease with first Rolex will definitely buy another from themselves thanks again for kindly Helping me Luke De Stefano2025-07-29Trustindex verifies that the original source of the review is Google. Great team and service provided for my purchase from start to finish. Thanks gents Ray Eke2025-07-25Trustindex verifies that the original source of the review is Google. It is never easy parting with large sums of money to people you have hardly met but I’m glad I did because their description of the product that I purchased was accurate and they were efficient to deal with Josh Horton2025-07-09Trustindex verifies that the original source of the review is Google. Dealing with Brandon was a pleasure, he went above and beyond my expectations when sourcing a watch for me. I wouldn’t hesitate in recommending him Chrono Group. I’ll be back! Lucas Rocha2025-07-08Trustindex verifies that the original source of the review is Google. Brandon has been incredibly helpful: responsive and clear comms, smooth experience overall. I’ll definitely consider doing more business with them in the future. Luci Goodyear2025-07-08Trustindex verifies that the original source of the review is Google. Great service from Brandon!! Dragomir Ivanov2025-07-03Trustindex verifies that the original source of the review is Google. Great watches, great service! Thanks for the assistance Brandon! Shoaib Shafi2025-07-01Trustindex verifies that the original source of the review is Google. Great experience with Brandon and the team at Chrono Group! Impeccable customer service, easy to communicate with, informative, offer good assurance and situated in fantastic location. Highly recommend! Brian Yeats2025-06-18Trustindex verifies that the original source of the review is Google. Brandon is such easy guy to deal with !! Helpful and straightforward … ended up buying two watches 🫣🙂 Delighted with the watch’s … as described 👌 Neil Hadden2025-06-18Trustindex verifies that the original source of the review is Google. Great experience dealing with Brandon in trading in my Rolex and purchasing replacement Rolex. Went to London to view watch’s very professional service and attention to detail. Will definitely go back.