Our Story
A REFINED KNOWLEDGE, GAINED FROM YEARS OF EXPERIENCE WITHIN THE LUXURY WATCH INDUSTRY. PROVIDING A BESPOKE SERVICE, EVERY TIME.
why choose the chrono-group ?
At The Chrono Group, we specialise in providing a discerning selection of premium watches from renowned brands such as Patek Philippe, Rolex, Cartier, and Richard Mille. Our company ethos is founded on a commitment to quality, and as such, we devote significant time and resources to ensure that each watch we offer is in impeccable condition.
As one of the foremost online retailers of luxury watches, we take great pride in our reputation for providing exceptional customer service and support. Our commitment to meeting the needs and expectations of our clients is at the forefront of everything we do, and we strive to ensure that each interaction with our company is a positive and enriching experience.
Birchin Lane
Today, we call Birchin Lane home. Situated in the heart of the City, this move reflects our continued evolution, placing us closer to our clients and reinforcing our commitment to delivering exceptional results.
One Canada Square
As we grew, we moved to 1 Canada Square—an iconic address that marked a new chapter for our company. From here, we expanded our reach, strengthened our expertise, and built lasting partnerships.
Cabot Square
Our journey began in Cabot Square, where we laid the foundations for our business. This location was where our vision took shape, and we established our reputation for excellence and innovation.
The Investment Guide Experts
We have a deep-rooted experience in the luxury watch space. Over the years we have become experts at spotting the years best investment pieces and getting you the watch at a market leading price.
Network of Approved Dealers
We stock hundreds of pieces in-house, just see our catalogue. But for any bespoke watch you are after, we can exclusively source this in for you. Using our accredited and approved watch dealer network.
The Chrono-Group Guarantee
All of our timepieces come with a 12 month comprehensive warranty, in addition to any remaining warranty from the brand manufacturer. Here at the Chrono-Group we also provide a bespoke ‘buy-back’ service on all pieces too.
Our Watch Showroom, In The Heart Of London.
Our bespoke showroom is located in the heart of London. Providing our clients a place to browse our collection and collect sourced in pieces from us. The showroom is also our national base from which all pieces of stock run through. Getting checked, verified and guaranteed before leaving us again. Giving all our customers the peace of mind that they are buying from the experts.
We’re proud to be a Regional Partner of Watford FC for the 2024/25 season. This partnership reflects our shared values of teamwork, dedication, and community spirit. As we support the club both on and off the pitch, we’re excited to strengthen our local ties and be part of the journey with the Hornets throughout the season.
meet the team
Search Rolex Dial Codes
Welcome to our Dial Code Database – a simple-to-use and intuitive system.
Below is a catalogue of Rolex watches with their subsequent Model Reference and accompanying four digit Dial Code.
This can be found on the White Rolex Swing Tag provided upon purchase. It does not feature on the New Style Rolex Warranty Card. With our Dial Code Database, you can have confidence in being assured that the Model you have purchased is a Factory Rolex timepiece fit with the correct Dial assigned during manufacture.
