New releases
Rolex GMT-Master II 126720VTNR
Rolex Submariner 126610LV
The Rolex Submariner Ref. 126610LV is a new addition to the Submariner family for 2023. It features a green dial and bezel, and a black Oyster bracelet. The watch is powered by the new Caliber 3235 movement, which offers a 70-hour power reserve. This watch is a great choice for divers and water sports enthusiasts. The green dial and bezel are easy to read underwater, and the Oyster bracelet is strong and durable. The watch is also water resistant to 300 meters, making it suitable for a variety of diving conditions.
Rolex Daytona 116500LN
The Rolex Daytona 116500LN is a new addition to the Daytona family for 2023. It features a black dial and bezel, and a black Oysterflex bracelet. The watch is powered by the new Caliber 4130 movement, which offers a 72-hour power reserve. This watch is a great choice for racing fans and collectors of luxury timepieces. The black dial and bezel are classic and understated, and the Oysterflex bracelet is lightweight and comfortable. The watch is also water resistant to 100 meters, making it suitable for a variety of activities.
Rolex Day-Date 36 128239-0056
The Rolex Day-Date 36 Ref. 128239-0056, also known as the “Emoji Watch,” is one of the most talked-about Rolex releases of 2023. It features a colorful dial with 31 unique emojis, one for each day of the month. The watch also has a day of the week window, but instead of the traditional abbreviated names of the days of the week, it has inspirational words like “Joy,” “Love,” and “Peace.” The Emoji Watch is powered by the new Caliber 3255 movement, which offers a 70-hour power reserve. It is also water resistant to 100 meters. This is a controversial watch. Some people love the playful and fun design, while others find it to be too juvenile or even disrespectful to the Rolex brand.
Updated models
Rolex has made some significant updates to existing models, with a particular focus on state-of-the-art technology to improve functionality.
Rolex Yacht-Master 42
Rolex Sky-Dweller
Rolex Explorer
Rolex Day-Date 36
The Rolex Day-Date 36 received a new dial option in 2023 with the introduction of the Ref. 128238-0042. This model features a floral-motif dial with diamonds and sapphires. The watch is powered by the Caliber 3255 movement, which offers a 70-hour power reserve.
Rolex GMT-Master II
Lastly, the Rolex GMT-Master II received a new color combination in 2023 with the introduction of the Ref. 126720VTNR, featuring a green and black Cerachrom bezel insert, a black dial, and a Jubilee bracelet. This watch runs on the Caliber 3285 movement, offering a 70-hour power reserve.
Collaborations and partnerships
In 2023, Rolex continues its tradition of forging exciting collaborations and partnerships, aligning with iconic events and brands that echo its dedication to precision and excellence.
Another pivotal moment in Rolex’s trajectory for 2023 was Rolex’s acquisition of Bucherer, a prestigious Swiss luxury watch and jewelry retailer. This acquisition signifies Rolex’s commitment to expanding its influence in the industry and enhancing its presence in the retail sector. The collaboration between Rolex and Bucherer promises to bring exceptional timepieces and experiences to customers worldwide.


